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| report:mkt [2026/05/26 11:54] – team5 | report:mkt [2026/05/26 11:57] (current) – [4.5. SWOT Analysis] team5 |
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| ==== 4.5. SWOT Analysis ==== | ==== 4.5. SWOT Analysis ==== |
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| According to the Marketing Strategy Planning Process, the Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis is the strategic intersection where our internal business environment (Company) and the external market environment (Customers & Competitors) converge [(Weihrich1982)] [(Helms2010)]. This model, presented in Figure {{ref>fig_label}}, helps us to balance the internal Strengths and Weaknesses of the CONNECT concept with the external Opportunities and Threats in the market. This analysis forms the basis for our differentiation and positioning strategy. | According to the Marketing Strategy Planning Process, the Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis is the strategic intersection where our internal business environment (Company) and the external market environment (Customers & Competitors) converge [(Weihrich1982)] [(Helms2010)]. This model, presented in Figure {{ref>fig_label}}, helps us to balance the internal Strengths and Weaknesses of the CONNECT concept with the external Opportunities and Threats in the market. This analysis forms the basis for our differentiation and positioning strategy. |
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| <WRAP centeralign> | <WRAP centeralign> |