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--- refnotes:bib [2026/05/18 11:48] – team5
+++ refnotes:bib [2026/05/26 12:02] (current) – team5
@@ Line 427: / Line 427: @@
   year    = {2006},
   doi     = {10.1136/ip.2006.012864}
+}
+@article{Goi2009,
+  author  = {Goi, Chai Lee},
+  title   = {A Review of Marketing Mix: 4Ps or More?},
+  journal = {International Journal of Marketing Studies},
+  volume  = {1},
+  number  = {1},
+  pages   = {2--15},
+  year    = {2009},
+  doi     = {10.5539/ijms.v1n1p2}
+}
+@book{Kotler2016,
+  author    = {Kotler, Philip and Keller, Kevin Lane},
+  title     = {Marketing Management},
+  edition   = {15},
+  publisher = {Pearson Education},
+  year      = {2016},
+  address   = {Harlow}
+}
+@article{Weihrich1982,
+  author  = {Weihrich, Heinz},
+  title   = {The {TOWS} Matrix: A Tool for Situational Analysis},
+  journal = {Long Range Planning},
+  volume  = {15},
+  number  = {2},
+  pages   = {54--66},
+  year    = {1982}
+}
+@article{Helms2010,
+  author  = {Helms, Marilyn M. and Nixon, Judy},
+  title   = {Exploring {SWOT} Analysis: Where Are We Now?},
+  journal = {Journal of Strategy and Management},
+  volume  = {3},
+  number  = {3},
+  pages   = {215--251},
+  year    = {2010}
+}
+@misc{nanovia_pa_rail,
+  author       = {{Nanovia}},
+  title        = {Nanovia {PA} Rail -- Technical Datasheet},
+  howpublished = {\url{https://nanovia.tech/en/ref/nanovia-pa-rail/}},
+  year         = {2024},
+  note         = {Accessed: May 2026}
 }
 </code>